To be honest, my hair stresses me sometimes. There were days I kept it natural, but my ponytail often turned into one “laughing puff.” It was never neat. I had it relaxed and liked the fact that each strand of hair kept in place.
But I am now tired of it. There is that itchy “growth” thing, the burn I feel on my scalp every time I am doing retouch, and the hair drier that freaks me out every time I visit the salon. Is it about time I went natural again? All around me, there are convincing reasons to.
A natural hair revolution is going on among women of colour around the globe. And in the US, it is being televised.
Recently, MSNBC TV had a roundtable discussion on hair, in which the entire panel of African American women had natural styles.
When Hollywood actress Viola Davis appeared for the Oscars last year, wearing her curly Afro, “this was a moment that said, ‘we have arrived’,” said Patrice Grell Yursik, a leading natural hair blogger.
O’ Magazine September 2012 edition also addressed the issue, as Oprah Winfrey appeared, for the first time, on the cover with natural hair.
A growing number of Ugandan women are also shunning chemical straighteners. Motivated by different factors – damaged and weak hair, the expense, the hassle – the popularity of natural hair has gained traction in recent years.
Women do not just sport natural afros; they have gone natural under the guise of dreadlocks and kinky braids. The truth is, you cannot grow natural dreadlocks with straightened hair.
Feel the burn:
In the last two years, chemical hair relaxer sales – marketed mostly to women of colour across the globe – have dropped by 12%, according to Mintel, an international consumer spending firm. Mintel attributes the drop in sales to the fact that many women are opting to stay natural with their hair.
It predicts that the natural hair movement will continue to decrease the sale of hair relaxers by as much as 67% by 2016. So hair companies that have traditionally only marketed products targeting women with relaxed hair have to suddenly scramble to have natural hair products as well.
P.S: ” The natural hair movement will continue to decrease the sale of hair relaxers by as much as 67% by 2016.” WOW! Now you understand why some call what we are doing a “natural hair movement, or revolution.” We are changing how some companies cater to the African American community. If we all say no to relaxers, they will have to come up with products that naturalistas are interested in. It’s amazing what we can do when we believe in a good cause. We naturalistas don’t only say no to relaxers. Most of us say no to harsh chemicals in shampoos, conditioners, and leave in creams.
The purpose of this site is to encourage other sisters to go and stay natural. My goal is to find information from all over the world to inspire myself as well as other natural ladies. I believe that this movement is the best gift we can give to our girls. Seeing that their mothers, aunties, grandmas are wearing their natural hair, will show them that their natural hair is as good as their white friends’ hair.
KEEP IT NATURAL SISTERS!